The Opportunity
By 2014, the demand for wine within Ethiopia is estimated to grow to $86.71 million. Currently, Ethiopia is not positioned to meet the growing demand.
The Situation
Nearly 30% of Ethiopia's population lives below the national poverty level.
Nearly 90% of the population earns their living from agricultural work.
Our Plan
Use grape growing and wine production to catalyze social and economic development in Ethiopia and revitalize a dormant industry.
